modern-day Nègociant | wine wholesaler | wine broker
Owning a private label wine gives you maximum control over the wine you sell
OUR WINE | YOUR STORY
THIS IS OUR AMBITION. THIS IS OUR PASSION. THIS IS THE CONVICTION BEHIND APPELLATION WINE GROUP
Welcome to Appellation Wine Group. We create wine brands for restaurant groups, hotels, airlines, celebrities, supermarkets, distributors, and YOU.
Wine inspires us in so many ways. Every experience unique, that forms a new memory. It’s the great connector. Its language understood in all four corners of the world. We are in a privileged position to be able to invade and influence the culture of wine through the brands we create.
When passion meets opportunity and quality wine meets you, great things happen.
Appellation Wine Group was born from our Sommelier founder Matthew-Lorèn Lindsey whose vision is to harness the emotional, energetic, & romantic history of wine with a visionary touch.
The result? Helping you tell a story that leaves a deep emotional impact with your customers.
BENEFITS OF PROGRAM
TURNKEY SOLUTIONS | COMPELLING VALUE
PRIVATE LABEL WINES | You have a story to tell. One that inspires. Let us help curate your story and build your brand the world can’t live without. Imagine selling a wine brand with your identity, your passion, and your vision living inside each and every bottle. With Appellation Wine Group, we help you go beyond the everyday wine…. Don’t sell the wine. Sell the experience that is unique to you.
IMAGINE THE POSSIBILITIES.
Increase your sales margins & profits by up to 20-30%
Brand equity - build a house brand that you have total ownership in
Competitive edge - unique product mix your competition won’t have
Offer wines that align with your customer needs, price point, and flavor profile
Build customer loyalty and repeat sales
Turnkey solutions - from concept to creation
Affordable solution to break into the wine business
Low case minimums
WINE DESIGN | WINE SOURCING
PREMIUM WINES CREATE A PREMIUM EXPERIENCE
THE MODERN NÈGOCIANT | We leverage our vineyard and producer relationships to source the highest quality wines from all over the world to bring your vision to life. Our relationships are your relationships.
Opportunities come in many forms: High volume wines all the way to estate-sourced ultra-premium wines. We source wines that fit your customer's flavor profile, and your budget.
APPELLATION WINES IS HELPING TO SHAPE THE WINE WORLD OF TOMORROW.
WE SOURCE AWARD WINNING wines in various formats
Shiners
Premium Bulk Wine
Custom Crush
Higher-than-average margins is one reason retailers have increased their private-label offerings.
WINE LABEL DESIGN
AESTHETIC INNOVATION THAT INSPIRES
TOGETHER WE WILL CREATE INNOVATIVE BRANDS
DRINK WITH YOUR EYES| It’s estimated that 72% of customers make purchasing decisions based on label design alone.
Label design is more than words on a label. It is part of a greater, more powerful purpose. It’s about extending visions. It is about people and their passions. It is about invoking emotions and eliciting a response. Appellation Wine Group is pushing the boundaries of the familiar design categories. We employ a modern design approach focused on the psychology of graphic design.
The results: powerful and stunning aesthetic innovation which offers your customers a deep emotional connection to your brand.
MARRYING FORM + FUNCTION | GRAPHIC DEISGN THAT INSPIRES
Demand to be the center of attention. On the back bar, on the store shelf, you attract all eyes. And when you think about it for a moment… you realize that it can’t be any other way.
Private-label wines are big business—and are likely to keep getting bigger. According to some estimates, retailers’ margins on private-label wines are as much as double those of branded wines.
SevenFifty
COMPLIANCE
CUSTOMERS, NO FAMILY
DIFFERENT YET THE SAME | Different personalities, different industries – same goals, same dreams. Progressive drinkers require progressive thinkers.
Our customer base is about as diverse as the known grape varetials.
Restaurants & Restaurant Groups
Leverage your brand even further by offering your own “house branded” wines by the glass and premium house wines as a key future of your wine list
Airlines | Cruise Ships
Create high end wines with your brands to further market your brand
Hotels | Resorts
A perfect solution for high volume properties. Create high volume by the glass offerings
Wine retailers
Build brands exclusive to your store and customer base
Celebrity | Influencer Partnerships Celebrity & high profile influencers are utilizing private wine brands as an extension of their brand and offering a unique selling proposition
Private Clubs | Country Clubs
Offer Club exclusive brands to your members they can stock their cellars with and feature at members only wine tastings
Importers | Distributors Leverage your built in placements by offering a unique brand your competition doesn’t offer
Big box retailers, Supermarkets, & Club Stores
Increase your sales margins & profits by up to 20-30%
Corporate Gifting
Leave a lasting impression with clients, investors, and employees
Convenience Stores
Offer a unique product no other stores carry
BE ELITE. BE BOLD. BE DIFFERENT
With a private-label wine, the benefit is, no one else carries it. There is no competitive pricing, which increases the overall profitability.
SevenFifty
PROCESS
WE WORK | YOU DRINK | Enjoy the fruits of our labor. Our turnkey private label solutions guides you though the whole process effortlessly – from concept to creation.
STEP BY STEP TO SUCCESS
AWG TEAM
People + Passion | The perfect sum of drive, talent, and the unbridled love of wine.
MATTHEW-LORÈN LINDSEY | CEO
Matthew-lorèn Lindsey is a revered industry leader with a wealth of experience gathered over 15 years as a wine collector and importer-Distributor in the Las Vegas Casino Market.
Matthew-Lorèn is also the founder of Appellation Wine group, a luxury lifestyle company that creates bespoke wine brands for restaurants, hotels, and private clients in addition to their in house vanity brands.
He holds the title of Executive Sommelier & Director of Wine for National Wine & Music Festivals, where he curates a memorable and captivating wine experience for thousands of festival-goers all across the country.
Matthew holds the coveted role of lead wine judge for the Pr%f (Proof) awards, the largest double-blind wine and spirit competition in the US, and is also a prolific wine writer, with a monthly readership of over 5 million as a lead wine writer for Proof Magazine.
we are now hiring for the following positions |
VICE PRESIDENT OF SALES(remote).
LEAD GRAPHIC DESIGNER.
MARKETING DIRECTOR (SOCIAL MEDIA MARKETING/DIGITAL MARKETING)
DIRECTOR OF E-COMMERCE SALES
DIRECTOR OF CUSTOMER DEVELOPMENT/Distribution
DIRECTOR OF RETAIL/ OFF-PREMISE
DIRECTOR OF ON-PREMISE
Submit your resume and letter of interest to Wine@appellationwinegroup.com for consideration
YOUR TEAM OF INDUSTRY LEADERS
CONTACT US
LET’S TALK | No, let’s do more than talk, let’s launch your wine brand together.
Fill out the form below to get started.
SOCIAL RESPONSIBILITY
LEADING BY EXAMPLE | For Appellation Wine Group, social responsibility isn’t just a buzz word. We fully subscribe to leading a value-oriented, future-thinking future. We believe in a balance between economics, ecology, and society. We believe in looking at the future, and investing in it. That’s why we align where possible, with farmers who are eco-conscious and take an intentional approach to farming organically, biodynamically, and supply partners who employ an eco-friendly and sustainable ethos at their core and intend on leaving Mother Earth better than how they found it.
INTEGRITY IS THE NEW STANDARD